COMPRO Productions' cooking demos help fire-up sales throughout southern U.S. for Chefs USA and Stonehaven Vineyards of Australia

Nels Anderson shoots a point-of-sale cooking demonstration with Chef Mike Monahan for Chefs USA

Prepare 200 chefs, add 150 grocery stores, stir in 100 recipes, season with product displays, heat it up with COMPRO Productions' point-of-sale video demonstrations, and sauté on high until sold! That's the hot new sales recipe for Chefs USA and Stonehaven Vineyards of Australia throughout the southern U.S.

The Chefs USA cooking with wine demonstrations are offering consumers great learning and tasting experiences right in their own grocery stores and moving product out the door with them. Last summer, Stonehaven sponsored these cooking and tasting demonstrations in Georgia supermarkets and sales surged as a result. Gayle Martin, brand director for Stonehaven's U.S. importer, Banfi Vintners, testifies to the program's success. "In the Georgia Publix stores sales rankings, we went from 8th to 5th in the Australian wine category and in all Atlanta stores that use scanners to track sales, we jumped from 12th to 5th indicating a 669.3% volume sales increase over the year before. We attribute the majority of this growth to the in-store cooking demonstrations," she said.

This month, demonstrations will take place in over 150 Publix grocery stores in Georgia and Florida. Chefs USA chefs will teach shoppers how to prepare simple "meal solutions" in a fun and interactive atmosphere. Each session lasts about three hours, and in that time 75 to 100 dishes are prepared.

Chef Mike Monahan appears in a cooking segment on Atlanta Fox morning news program, "Good Day"

Chef Mike Monahan (pictured at left) founded Chefs USA in 1995. His mission is to teach the average consumer how to prepare recipes in a fun, easy to understand manner using professional chefs. His network of over 200 talented chefs currently services ten states, and has enjoyed taking part in the growth of such companies as The Alaskan Seafood Marketing Institute, ConAgra Fresh Poultry, Award winning wineries such as Gallo, Mondavi, Stonehaven, Fetzer, Bolla, Korbel, and many others. "With these demonstrations, everyone wins," says Chef Mike, "the stores love them for the entertainment value, sponsors see their products fly off the shelves because people get the chance to taste them, and most importantly, customers love them because they offer a new idea for dinner complete with easy instructions and ingredients at their fingertips." Chef Mike also hosts two popular Atlanta area radio programs; Review Preview Show on 680 The Fan which has a tailgating party theme and Chillín & Grillín with Chef and the Fat Man which Stonehaven supports as the exclusive wine sponsor.

Chefs USA is headquartered in Atlanta, Georgia. Chef Mike's over twenty-one year background in the retail grocery industry, combined with his passion for teaching consumers the art of cooking with wine, has propelled Chefs USA to be the best in the industry. "Our Chefs are the driving force behind our company's success. They make the products come to life. It's amazing what you can do with four ingredients and a splash of wine," says Chef Mike.